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Jaya Jagannath,
In continuation with our earlier mail :
To preserve
Sri Jagannath Culture
In a rapidly westernizing civilization, today’s youth…. The
ambassadors of extreme modern society are acutely contaminated with
an improper protocol, thus disconnected far from minimum proficiency
benchmark of cultural etiquette. Today Customs, cultural values,
rituals and religious festivals are losing their identity. A bulk of
the society runs behind westernization and remaining small chunk
strive to sustain with their socio cultural sanctity. A threat
treatment preventionary measure would be to constantly serve the
society with essence and fragrance of our culture and custom. Lord
Jagannath and Sri Jagannath culture being indigenous to our
motherland Odisha, each and every individual Odia shares primary
responsibilities of preserving, spreading and protecting the core
values of our culture for next generations to benefit from. If
analyzed from a bird's eye view, three entities can influence or
impact these attributes ( Authorities concerned, communication and
broadcasting media and every individual )
Authorities concerned ( Temple trust administration, Sevayats and
Government ) : If a temple is an Industry, then divine is the
finished good and devotees are the customers. So to ensure matured
customer satisfaction in a temple industry, all relevant key process
indexes of CRM must be compliant with.
. Govt. should ensure pilgrimage be hassle free with measures to
liberalize transportation policies. Road, rail, heli and air
connectivity to the pilgrimage city should be well in place. Govt.
should declare pilgrimage cities with special status among
classification of cities.
• Temple authority and administration should take utmost care for
devotees convenience from the moment a devotee steps in till he
steps out of the entrance arch.
• In order to maintain a descent respectful image Pujaris, sevayats
and priests should always be courteous, polite, disciplined, and
well mannered. Never use slang language on devotees and should
refrain from cheating the tourists too. Authorities should take
intense corrective measures to prevent all such stuff.
• All expenditures and offerings should align to a stipulated rate
chart maintained at clear display for devotee’s reference.
Deviations to such guidelines should be responded with disciplinary
actions. A full scale Call centre to address all grievances to
ensure an optimum devotee satisfaction curve.
• Adequate arrangements should be taken to maintain and sustain
optimized cleanliness & hygiene in temple the premises especially
during worse climatic conditions.
This topic may trigger a good series of discussion with many more
valuable points getting uncovered. We will be appending all points,
reframe the mail and re circulate it to concerned intended
recipients. Further to this mail, with our next week's news letter
we will be providing some inputs on how Communication Media ( Print
media, TV network and Internet ) and Individual end layer citizen
can add value to preserve the cultural sustainability of Sri
Jagannath Culture, custom and Ritual. Jaya Jagannath.
Regards
Team Nilachakra
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